Influencer Commerce Done Right.

Finally, an interoperable platform that enables smooth, smart social commerce for brands and retailers.

Discover how Africa’s fastest-growing e-commerce store increased its revenue by 25% with Influencer Commerce 🛍️

Introducing the
Co-Branded Mini Store

Mini Stores are curated hyper-focused influencer-driven versions of your main e-commerce store.

Whenever an influencer sells branded products on their own channel, instead of their community being directed to an external offer, web page or any other place, the community stays in its sphere of trust. 


Mini-store fronts save a big step in the sales funnel which changes a lot. The click onto external links or closed landing pages or multiple pages is eliminated, which reduces the complexity of the sales funnel.

Create hundreds of live digital storefronts in an instant.

How Does It Work?

411Gen gives brands the ability to utilise social commerce and sell directly to millions of users through any creators on any digital social media platform.


411Gen uses collaborative co-branded storefronts that allow consumers to purchase products at the point of inspiration through creators. Plugging into 100s of digital platforms, allowing consumers to buy products on their favourite platforms, or any digital touchpoint. Making every shopping experience personal twice as powerful.

Competition is not cutthroat, it's cut through.
Using bleeding-edge technology

Intuitive Analytics


Social Commerce driven by Influencers & Creators.

Unlock a new form of end to end commerce experiences and drive sales across all platforms and regions.



Partner Brands


Meet The Team

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Shahil Maharaj

Co Founder & CEO

Shahil Maharaj is CEO of 411Gen with overall responsibility to build 411 Gen into a global SaaS based influencer commerce platform. Shahil brings over 10 years in the E-commerce and retail markets. He has a passion for technology and emerging markets


Simba Nyenwa

Head Of  Success

Simba Nyenwa leads Customer Success with a vision that customer experience and user journey are key criteria to any brand's success. His passion is building roadmaps, metrics and milestones to ensure objectives, expectations and business goals are met.


Kelly Okora

Chief  Brand Officer

Kelly is a member of 411GEN team and also spearheading its growth strategy globally. She brings twenty plus years of track record in building and operating high-growth digital businesses in both US and Europe.


Victory Matibiri

Chief  Product Officer

Victory Matibiri is one of the founders of 411Gen. His focus is on product, technology and innovation. He is focused on building 411 Gen social selling platform for the next generation. His experience comes from travelling the globe and working with a number of technology start ups.